Industry News

Seeking Beauty Psychology

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Author : Peter Zhang
Update time : 2020-03-13 16:46:34
Consumers with a certain degree of economic affordability generally have the psychology of seeking beauty, pay attention to the shape of the goods themselves and external packaging, pay more attention to the artistic value of goods. The consumer groups that hold the psychology of seeking beauty are mainly young people, the intellectual class, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, jewelry, cosmetics, clothing, handicrafts and gifts packaging should pay more attention to the performance of aesthetic value psychology.
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